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Alvaro Tejeda Schroeder


Meliá Hotels

01/1990- 07/2019

SVP Premium Portfolio & Operations the Americas

Regional SVP, The Americas
(2009 – 2019)

Area VP


(2007 – 2009)

Managing Director
Meliá White House Hotel, London

(2001 – 2007)

Managing Director

Gran Meliá Mexico Reforma, Mexico DF (1998 – 2001)

Managing Director

Gran Meliá Sao Paulo Hotel, Brasil

(1993 – 1998)

General Manager

Meliá Darwin, Australia

(1992 – 1993)


Resident Manager

Meliá Bali , Indonesia

(1990 – 1992)



3. Managing Director – Meliá White House Hotel, London (2001 – 2007)

Directed the delivery of top and bottom-line efforts within North, Central, and South Americas as well as the Caribbean region with revenues exceeding $700M in 2018. Employ 10,000+ corporate and hotel level associates in managed hotel groups as well as our own properties which are the largest contributor of EBITDA in the company.

Between 2009 and 2011, oversaw worldwide premium brands portfolio of Meliá Hotels International composed of Gran Meliá, Paradisus (all-inclusive), and ME Brand with the team ensuring brands adhered with attributes, standards, and delivering sound guest experiences.

Executed a $30M refurbishment program.

  • Acknowledged for 1st GOP Contributor for Sol Meliá Worldwide in 2005 and 2006.

  • Recognized as 3rd largest hotel GOP Contributor in Sol Meliá Worldwide in 2004.

Led hotel within Sol Meliá in revenue management best practices.

2. Area VP EMEA (2007 – 2009)

Managed bottom-line delivery of managed and owned hotels in all destinations within EMEA region exept Spain.

Selected to manage EMEA region for Meliá Brand based in London and reported to SVP of the organization; region contributed with profits of €100M.

Selected to take over the premium portfolio of hotels and operations in the Americas.

Worked with team to institute brand attributes and standards across the region, revenue management best practices, regular business reviews with GM, competency-based appraisals, online

1. Regional SVP, The Americas (2009 – 2019)

New Openings, Rebrandings, Repositioning, and Takeovers

When assigned the responsibility for special projects, Alvaro has delivered every time, ascertainable successful results for leading Hotel organizations in strategic locations around the globe.



  • Innside New York, USA

  • Me Miami, USA

  • Innside Lima, USA

  • Melia Jamaica

  • Paradisus Los Cabos, Mexico

Rebranding, Repositionings and Take Overs

  • Melia Bali, Indonesia

  • Take over and Rebranding Sheraton Darwin into a Melia Darwin , Australia

  • Take over and Rebranding Crowne Plaza DF , Mexico into a Gran Melia, Mexico

  • Take over Marriott Atlanta into a Melia hotel, USA

  • Rebranding Gran Melia Cancun into a Paradisus Brand

  • Take over Melia Orlando, USA

  • Take over Melia Athens, Greece

  • Take over Melia White House, London UK

New openings

  • Holiday Inn Munich South, Germany

  • La Canaria Steigenberger, Canary island, Spain

  • Melia Cabo Real, Baja California, Mexico

  • Gran Meliá Sao Paulo, Brasil

  • Paradisus La Perla Playa del Carmen, Mexico

  • Paradisus La Esmeralda Playa del Carmen, Mexico

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